The Secret to Mattering Most

This past Sunday morning we kicked off a brand-new teaching series called Being Useful. That’s something we all want, isn’t it? We want to be able to confidently say that we have made a difference in the world. Our heart pulses with that beat. Over the next few weeks, we are going to be examining the character that will guarantee we reach our goal in the areas that matter most. I look forward to going on this journey with you. Thanks for reading.

The Secret to Mattering Most

Let’s start this morning with a quick pop culture survey for you.  Shout it out if you know the answer.  What do Dude Perfect, PewDiePie, HolaSoyGerman, and elrubiusOMG all have in common?  They are all YouTube stars.  PewDiePie leads the pack with 96 million subscribers to his YouTube channel.  The other three all sit north of 35 million, with Dude Perfect leading the second-tier pack at over 42 million.  A lot of subscribers translates into a lot of money because of the way YouTube shares ad revenue with its viral video producers.  In 2018, Forbes Magazine reported that the highest grossing YouTube channel was not actually one of the top 10 by subscriber totals, but rather Ryan ToysReview.  This seven-year-old whose channel started when he was four and features him playing with toys…really, that’s it…made him (and his proud parents) $22 million.  The Dude Perfect channel—which is produced by some friends from Texas A&M whose stated goal is to glorify Christ in all they do—made $20 million.  That kind of income allows them to keep making videos like this one as their full-time job. 

Read the rest…