The Onramp to Big Living

This week we come to the end of our series, Live Big. We have been talking specifically about how to live with the abundance God has planned for us in Christ through the lens of our finances. This week we broaden things out to see how we can take those same principles and experience that abundance in our whole lives. Let’s talk this morning about the onramp to big living.

The Onramp to Big Living

We’ve talked about advertisements several times over the course of this series. Not any ads in particular, but the trend of advertising generally. The reason for this is that observing a culture’s advertisements can actually tell you a lot about what that culture values and believes. Advertisers work really hard and are paid big bucks to find ways to convince you to want whatever some company has hired them to sell. In order to do this, they always have to have their finger on the pulse of the people to whom they are trying to sell. They frame certain products in certain ways because they have a pretty good sense that is going to be what will convince you to want it. Cultural slogans tell us a certain amount, but advertisements tell us more. With this in mind, check out a commercial I saw recently from the company, Boost Mobile. 

Read the rest…